Deep Beauty. Il dubbio della bellezza

Mudec Photo, Milano

5 April - 25 May, 2025

An exhibition curated by Denis Curti, conceived by the Ogilvy Italia creative team under the artistic direction of Giuseppe Mastromatteo, President and CCO, and realized thanks to the support of KIKO Milano, in collaboration with MUDEC, the Municipality of Milan, and 24 ORE Cultura. The exhibition presents also an extraordinary graphic contribution of Paolo Ventura.

The exhibition, presents an excursus around the evolution of beauty through a selection of over sixty masterpieces, in the field of visual arts, from photography to video art and artificial intelligence, by great artists such as Marina Abramović, David Hockney, Michel Comte, David LaChapelle, Michelangelo Pistoletto, Helmut Newton and Robert Mapplethorpe, among others.

The artworks are included in an itinerary divided into six sections – Transfigurations, Enchantments, Vertigoes, Labyrinths, New Worlds, Artifices – that explores the declinations of beauty and its contemporary transformations, from the beginning of the 20th century to today.

The exhibition, supported by KIKO Milano and made possible thanks to the collaboration with important private collectors – Paolo Clerici, Giampaolo Paci, Ettore Molinario and Pier Luigi Gibelli -, becomes an opportunity to create a dialogue between the aesthetic dimension and the social and economic framework of the city.